Oscars Stuff Up…poor graphic design to blame
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By: Ian Bosler
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28/02/2017
While the blame game is raging, there is one simple fact that is being missed. Good graphic design would have prevented this embarrassing error.
Buy Australian
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By: Ian Bosler
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23/01/2017
With BREXIT in the UK and a new President in the White House trumpeting “buy American, hire American” it has become very obvious to me that all of us Aussies need to get on board and support the grass roots of our economy by buying Aussie made and Aussie owned.
Ditch the Envelope and Get Noticed
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By: Ian Bosler
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30/11/2016
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5 simple tactics to turn your Christmas cards into powerful marketing tools
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By: Ian Bosler
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24/10/2016
The key to marketing success is to stand out and get noticed…for all the right reasons. If you think an e-card is going to achieve this you need to think again. Last year my inbox and junk email folder was flooded with over 300 e-cards, naturally none of them were opened so from a relationship development perspective they were a total waste of time and effort.
The survey results are in…what your competitors are giving YOUR clients this Christmas
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By: Ian Bosler
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26/09/2016
At Intertype we recently surveyed over 3,000 businesses to discover their plans for leveraging the Christmas season to help build relationships with their customers. There are some surprises in the results. Let’s drill down into each of the three questions