Shoestring Marketing Sucks
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By: Ian Bosler
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11/05/2016
This morning I saw an article on how to market your business on a shoestring. On the surface the premise seems to make sense until you start to think about how stupid the concept really is.
3 Steps to Proposal Success
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By: Ian Bosler
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20/04/2016
Everyday in Australia, the UK and USA over 20 million people, business owners, sales reps, bid managers etc, produce over 20 million B2B, or business to business, proposals. The vast majority, approximately 90% of which, will fail. I believe that with the right mindset and some basic training, most proposal managers can easily double or triple their success rates.
Are SEO Experts Annoying You Too?
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By: Ian Bosler
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04/04/2016
After yet another time wasting cold call from a self proclaimed SEO expert I had to get something off my chest.
World’s First Collaborative Finished Artwork Service
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By: Ian Bosler
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29/03/2016
A recent survey highlighted that over 90% of artwork files contain errors that add to production costs, that negatively impact production deadlines and often result in “off brand” marketing & sales communications all of which leads to reduced marketing ROI says Ian Bosler the CEO and chief innovator at Intertype.
How to Determine Your Very Best Sales Opportunities
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By: Ian Bosler
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29/03/2016
Have you ever wondered why the person or client you are speaking to is not responding or reacting to your proposals or recommendations in a positive manner?
The Top 5 Finished Artwork Problems Plaguing the Printing Industry
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By: Ian Bosler
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22/03/2016
Anecdotally, artwork file problems are one of the biggest issues in the printing industry; but really, how big is that issue?
Another World’s First for Intertype
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By: Ian Bosler
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09/02/2016
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The Value of Print – A Case Study
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By: Ian Bosler
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04/02/2016
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