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Self-Publishing Case Study Part 1
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
Using events to market your book is child’s play
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
Using Publicity to Promote Your Author Platform
This article explores why and how authors can promote their work using paid and free publicity. Explore the benefits and downsides of the three main publicity channels...paid, content and public relations.
Using Mail to Build Your Author Platform
This is the first communication cluster authors should look to develop. With the systems framework in place it will be fast, easy and low cost to move forward and you can use all forms of mail to communicate with your three target fan bases.
The Media Framework for Your Author Platform
Explore the Media Framework of the Author Platform Pyramid and how you can use it to amplify your messages. The media framework is important as this is where the work you’ve put into building the foundations and systems for your Author Platform becomes tangible
