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How to Define the Audience for Your Book
A big and common mistake I see way to often is Authors thinking that everybody is their target audience. Don’t beat yourself up over it as this issue is poorly addressed by 90% of small businesses around the World.
Read this before you start your book
When we look at goals we need to understand what you want to achieve in the short, medium and long term. This underpins a lot of the marketing hooks that are needed in the three phases of publishing (Preparation, Publishing, Promotion).
Good Graphic Design is Good Business
Look at the successful businesses around you and you will notice one of the things they have in common is consistent branding along with attractive visuals. I look to Apple as being one of the best in the World at the visual manifestations of their brand. They even extend this into industrial design to create a complete package.
This is Big in the Digital Printing World
Intertype takes out the Best in Show award at the annual PIXI Awards that showcases the best applications of digital printing throughout the Asia Pacific Region.
Marketing Success
Do you ever look at your competitors marketing and business activities and wonder how do they do it? Do you wonder why they are so much more successful than you and how you can get to be where they are?
