How to Bag a Customer for Life
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By: Ian Bosler
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28/02/2019
Brand loyalty is one thing that stands out and is a big factor behind the success of Big brands which got me thinking about how can you build a business that’s based on deep and significant customer relationships.
Another World’s First
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By: Ian Bosler
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01/02/2019
Intertype has done it again…another World’s first (stay tuned, there's more coming) Don’t take our word for it, the following press release from Color-Logic has already attracted interest from around Australia and Internationally.
Is Your Number Up?
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By: Ian Bosler
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29/11/2018
The other day I went in search of a thirtieth anniversary gift for my lovely wife. The gift buying journey was an interesting exercise on how marketing hasn’t changed a lot over 30 years and it highlighted how many businesses are still wasting opportunities and pissing off prospective customers.
Want to reduce your printing expenses?
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By: Ian Bosler
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31/10/2018
I’m much the same as you, I like to save money however there is a bigger prize to be had that goes way beyond simply reducing prices. Marketing performance, complex supply chains and ever evolving technologies are the three main issues that make it too hard for the untrained person to make sense of, let alone unlock hidden value.
Is Offline Marketing Dead?
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By: Ian Bosler
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26/09/2018
Online and offline marketing nowadays is much like the PC Vs Mac war that rages across the World and leads to many heated discussions around the water cooler.