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5 External Market Factors and how you can turn them to your advantage
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Top 3 B2B Marketing Highlights and Lowlights
Recently I took up an opportunity to sponsor The inaugural B2B Marketing Leaders Forum. For me B2B Marketing has been a 30year passion of mine and underpins the products and services I provide in my “printing” business. This article gives a high level view of the conference, where B2B Marketing is at in Australia and dives into my view of the highlights and lowlights. In doing this I may tread on some toes so if you don’t like reality checks you’ve been warned.
How Does Your Business Stand Out and Get Noticed?
Every day we are bombarded by an avalanche of marketing messages and the bombardment is only getting worse. Did you know that on just one communications channel, the Internet, the following occurs in just one minute:
Shoestring Marketing Sucks
This morning I saw an article on how to market your business on a shoestring. On the surface the premise seems to make sense until you start to think about how stupid the concept really is.
3 Steps to Proposal Success
Everyday in Australia, the UK and USA over 20 million people, business owners, sales reps, bid managers etc, produce over 20 million B2B, or business to business, proposals. The vast majority, approximately 90% of which, will fail. I believe that with the right mindset and some basic training, most proposal managers can easily double or triple their success rates.
Are SEO Experts Annoying You Too?
After yet another time wasting cold call from a self proclaimed SEO expert I had to get something off my chest.
How to Determine Your Very Best Sales Opportunities
Have you ever wondered why the person or client you are speaking to is not responding or reacting to your proposals or recommendations in a positive manner?
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