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Book Marketing Tools
    “Make every reader remember you – and your book “
Writing the book is the hard part — now it’s time to get it noticed. From book readings and launch events to literary festivals and bookshop approaches, the right printed marketing tools turn every opportunity into a moment that sticks. We produce everything an author needs to show up professionally, build their brand, and make sure readers remember both the book and the person behind it.
Your book deserves to be seen. We make sure it is.
Getting your book printed and published is just the beginning. Whether you’re appearing at a book reading, hosting a launch event, approaching a retailer for shelf space, or selling at a market stall or literary festival, the printed materials you bring with you are a powerful extension of your work and your personal brand as an author. First impressions matter enormously in the world of books — readers, buyers, and booksellers make quick judgements, and arriving equipped with cohesive, professionally produced printed collateral signals that you are serious about your work and worthy of their attention.
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Be Seen. Be Remembered.
Individually, each of these items serves a purpose. Together, they create a consistent, professional presence across every touchpoint — reinforcing your cover design, your brand, and the story you want readers to connect with. In a competitive landscape where self-published authors are vying for the same shelf space, event bookings, and reader attention as traditionally published titles, showing up prepared and professionally presented is one of the most effective investments you can make in your book’s success.
Bookmarks
A well-designed bookmark slipped inside a display copy or handed out at an event gives browsers something tangible to take away — a physical reminder of your title long after the conversation has ended.
Author Cards
Author business cards make introductions memorable and ensure new contacts, whether readers, journalists, bloggers, or fellow authors, always have your details to hand.
Counter Cards
Counter display POS cards sit beautifully on a table, bookshop counter, or café shelf, drawing the eye to your cover and prompting impulse interest at exactly the moment a reader is open to discovering something new.
Pull-Up Banners
Pull-up banners create an instant, commanding presence at events and festivals — anchoring your space, communicating your title and brand at a glance, and making your setup look every bit as polished as a traditional publisher's stand.
Postcards
Postcards make cost-effective promotional mailers and can be left in libraries, bookshops, and community spaces.
Posters
Posters give independent retailers and event organisers something to display ahead of your appearance, building anticipation and driving foot traffic.
Promotional Flyers
Promotional flyers tucked into related books or left at complementary businesses extend your reach without significant cost. Even a simple folded sell sheet — summarising your book, your biography, and your contact details — can be invaluable when approaching stockists or media contacts for the first time.
Printed marketing tools can be purchased as part of the self-publish package, or purchased separately. Â Contact Intertype to learn more.
