Good Graphic Design is Good Business
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By: Ian Bosler
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27/02/2020
Look at the successful businesses around you and you will notice one of the things they have in common is consistent branding along with attractive visuals. I look to Apple as being one of the best in the World at the visual manifestations of their brand. They even extend this into industrial design to create a complete package.
This is Big in the Digital Printing World
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By: Ian Bosler
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21/01/2020
Intertype takes out the Best in Show award at the annual PIXI Awards that showcases the best applications of digital printing throughout the Asia Pacific Region.
Marketing Success
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By: Ian Bosler
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26/09/2019
Do you ever look at your competitors marketing and business activities and wonder how do they do it? Do you wonder why they are so much more successful than you and how you can get to be where they are?
The Choice is Simple
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By: Ian Bosler
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31/07/2019
In business if you get the basics right, you're well on your way to business success. And one of the basics is to do “the right thing”…always. This holds true for all industries including the Printing Industry.
How to Create an Amazing Book Title
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By: Ian Bosler
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22/06/2019
There are many examples throughout history where books were written and published unsuccessfully... until they changed the title of the book. In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.
Do You Know What To Do Next?
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By: Ian Bosler
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29/05/2019
Having grown our printing and publishing business from scratch meant that many of our systems and procedures where in need of some tidying up and being properly documented. Having done so has put us on another growth cycle.
Fake or Credible?
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By: Ian Bosler
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30/04/2019
Building credibility is vital to business success. It is a key building block to building trust and we all know that people only buy from people they “know like AND trust”. If you lack credibility you're unlikely to make sale, it’s as simple as that.
Best Marketing Communication Tools
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By: Ian Bosler
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25/03/2019
Every day each of us is bombarded with over 3000 marketing and branding messages. This cacophony of noise along with the million and one so called “marketing gurus” leads to confusion on the best way to communicate to potential and existing customers.
How to Bag a Customer for Life
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By: Ian Bosler
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28/02/2019
Brand loyalty is one thing that stands out and is a big factor behind the success of Big brands which got me thinking about how can you build a business that’s based on deep and significant customer relationships.
Another World’s First
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By: Ian Bosler
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01/02/2019
Intertype has done it again…another World’s first (stay tuned, there's more coming) Don’t take our word for it, the following press release from Color-Logic has already attracted interest from around Australia and Internationally.