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Ditch the Envelope and Get Noticed
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5 simple tactics to turn your Christmas cards into powerful marketing tools
The key to marketing success is to stand out and get noticed…for all the right reasons. If you think an e-card is going to achieve this you need to think again. Last year my inbox and junk email folder was flooded with over 300 e-cards, naturally none of them were opened so from a relationship development perspective they were a total waste of time and effort.
The survey results are in…what your competitors are giving YOUR clients this Christmas
At Intertype we recently surveyed over 3,000 businesses to discover their plans for leveraging the Christmas season to help build relationships with their customers. There are some surprises in the results. Let’s drill down into each of the three questions
Is This Costing You Serious Dollars?
You can have the latest and most expensive equipment, amazing staff or a unique and world beating product or service however without this asset you do not have a business. This asset is the key driver of cash for every business which also establishes your business as a saleable (and valuable) entity.
What does a Finished Artist do and why is it important?
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5 External Market Factors and how you can turn them to your advantage
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Top 3 B2B Marketing Highlights and Lowlights
Recently I took up an opportunity to sponsor The inaugural B2B Marketing Leaders Forum. For me B2B Marketing has been a 30year passion of mine and underpins the products and services I provide in my “printing” business. This article gives a high level view of the conference, where B2B Marketing is at in Australia and dives into my view of the highlights and lowlights. In doing this I may tread on some toes so if you don’t like reality checks you’ve been warned.
How Does Your Business Stand Out and Get Noticed?
Every day we are bombarded by an avalanche of marketing messages and the bombardment is only getting worse. Did you know that on just one communications channel, the Internet, the following occurs in just one minute:
Shoestring Marketing Sucks
This morning I saw an article on how to market your business on a shoestring. On the surface the premise seems to make sense until you start to think about how stupid the concept really is.
3 Steps to Proposal Success
Everyday in Australia, the UK and USA over 20 million people, business owners, sales reps, bid managers etc, produce over 20 million B2B, or business to business, proposals. The vast majority, approximately 90% of which, will fail. I believe that with the right mindset and some basic training, most proposal managers can easily double or triple their success rates.
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