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The Lazy Business Owner’s Guide to Lead Generation
Effective Lead generation is make or break for every single business. If you don't attract new leads then you are going to struggle to stay in business for the long term. Yes, selling is obviously important but without leads in the first place you have no one to convert.
Mind the Credibility Gap
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Is Your Book Marketing Arse Up?
We see it all the time. Small business owners’ race off chasing the latest shinny marketing baubles in the vain hope that they will rescue their business BUT it never works. That’s because their marketing efforts aren’t built on solid foundations.
How Knowing Your ABC’s Can Unlock Business Growth
“It is 10 times easier, faster and cheaper to sell to an existing client than it is to sell to a new client”
Do You Have the Balance Right?
The reality is that we live in an offline and online World. The trouble is many businesses either have no or very little online presence while others spend most of their time and money on their online marketing.
Is your Marketing Support Team (or lack thereof) Holding you Back?
I’m guessing that the problem is many entrepreneurs are trying to build a viable business on the smell of an oily rag BUT that’s the hard, slow and risky way. You work your butt off to build a business that delivers you an income stream and becomes an asset that you can flip later but for most it will only bring heartache.
How to Align Content to Your Marketing and Sales Strategy
Sometimes you just have to state the bleeding obvious…content that doesn’t support your marketing and sales strategy is a total waste of time and money. Seems pretty obvious, however do you have a methodology of avoiding this all to common trap? Intertype’s 3 step formula will help you to keep your content on track
Culinaire…an Aussie Success Story
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Oscars Stuff Up…poor graphic design to blame
While the blame game is raging, there is one simple fact that is being missed. Good graphic design would have prevented this embarrassing error.
Buy Australian
With BREXIT in the UK and a new President in the White House trumpeting “buy American, hire American” it has become very obvious to me that all of us Aussies need to get on board and support the grass roots of our economy by buying Aussie made and Aussie owned.
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