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Self-Publishing Case Study Part 1
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
Using events to market your book is child’s play
This article explores why and how authors can promote their work using online and offline events. Explore the benefits and downsides of the three main event channels...Micro Events, Virtual Events and Speaking From Stage.
Using Publicity to Promote Your Author Platform
This article explores why and how authors can promote their work using paid and free publicity. Explore the benefits and downsides of the three main publicity channels...paid, content and public relations.
Using Mail to Build Your Author Platform
This is the first communication cluster authors should look to develop. With the systems framework in place it will be fast, easy and low cost to move forward and you can use all forms of mail to communicate with your three target fan bases.
The Media Framework for Your Author Platform
Explore the Media Framework of the Author Platform Pyramid and how you can use it to amplify your messages. The media framework is important as this is where the work you’ve put into building the foundations and systems for your Author Platform becomes tangible.
Technology Tools for Author Platforms
Confused about what tech tools you need for your author platform? You’re not alone but this article for non-geeks will guide you through the essentials.
Marketing and Sales Process for Authors
When properly applied a marketing and sales process will deliver predictable results and will eliminate the “icky” feeling most authors have around the act of selling.
Author Branding Made Simple
Branding is just as important to Authors as for any business mode. Done correctly it will build on the work you will facilitate the sales of your first and subsequent publishing efforts.
Build Your Author Platform System
Successful authors have one thing in common, and that is an Author platform. This is what underpins the success of their first book and facilitates their next publishing project. A well-designed author platform reduces the marketing and sales efforts while improving the buyers’ experience. And no, they don’t have to start out high tech.
Using Personas to Define Your Ideal Reader
Personas, sometimes referred to as Avatars, are an amazingly powerful tool for creating your marketing messages that are laser targeted. Do this well and you will have sold your first 1000 books in no time at all.
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